Last updated: 22 June 2026
Frankly is built so that your family's information stays yours. We have designed it to collect as little as possible — in fact, we operate no servers that receive your family data at all. This policy explains, in plain terms, what happens to your information.
The family information you add — people, notes, photos and documents — is saved to your own iCloud (Apple's iCloud Drive and CloudKit) and on your device. BerlinBravo does not host, receive or have access to this content. If you invite another family member to share, that sharing happens directly between your iCloud accounts through Apple, not through us.
Your AI provider key is stored in your device's secure Keychain. When you ask Frankly something, your question (and the relevant family context) is sent directly from your device to the AI provider you chose to generate an answer. That request is subject to your chosen provider's own privacy terms (OpenAI, Google, Anthropic). We are not a party to it and do not receive or retain it.
If you use voice, your microphone is used to capture what you say. Dictation may be processed on-device or sent to your chosen AI provider to turn speech into text. If you turn on the daily overview, Frankly reads your device Calendar and Reminders on your device, with your permission, only to summarise what's on today. None of this is sent to or stored by BerlinBravo.
Frankly is intended for use by parents and carers. Any information about children is added and controlled by the adult using the app and stays in that family's own iCloud. We do not knowingly collect information from children directly.
To understand what to fix and improve, Frankly collects anonymous, non-personal usage and crash information through TelemetryDeck, a privacy-focused analytics service. This is limited to anonymous signals — for example "a chat message was sent" or "the app launched" — along with general device and operating-system information. It contains no family content whatsoever: no names, messages, photos, documents, records or keys. It is not used to identify you and is never used to track you across other apps; there is no advertising and no advertising identifier (IDFA). TelemetryDeck is GDPR-compliant and stores no personal data. Apple may additionally provide us aggregate, anonymised crash and usage statistics if you've opted in to share these with developers in your device settings.
This is entirely separate from your family information, which always stays in your own iCloud and which we never receive.
Because your data lives in your own iCloud, you can view, edit or delete it at any time within the app or your iCloud storage, and you can remove your AI key whenever you wish. Deleting the app and its iCloud data removes your information.
If we update this policy we will post the new version here and update the date above.
Questions? Email hello@berlinbravo.com.